Fitness for your business
Iconic News • Aug 17, 2017
When was the last time you’ve been to the gym or out for a run? It feels good to get out and get the blood flowing right! Have you ever stopped to think that maybe your website, marketing plan, and social media need the same treatment?
Lifestyle marketing is just like keeping fit, it’s hard as hell!
So what do lifestyle marketing and keeping fit have in common really anyway? Well, for starters, both require a balanced method that is different for every individual, just like marketing is for your business.
When it comes to being healthy, it is all about a lifestyle. We balance between healthy eating, exercise, sleep, and trying to find downtime. The same goes for your marketing, it needs a lifestyle. How are you going to balance your company’s health in social media, email marketing, advertising, networking and so much more??
It’s hard enough trying to eat right and stay in shape day in and day out for years. Well, lifestyle marketing is ten times harder to keep up over an extended period of time!
A huge difficulty with lifestyle marketing is staying on top of multiple tasks because to be truly successful you have to balance and juggle a number of things at once. If not, you will see your marketing efforts fail on many levels.
If you want to remain viable you have to remember to sustain your digital fitness, even after you have met your targets.
You’ve got a slayer idea for your business. You’ve shaped a great product, set up shops, raised adequate money to get out of the gate. But what about the customers? It’s time to pay attention to lifestyle marketing.
It doesn’t matter what industry you’re in, the price or quality of your service, you need well-conceived, and dependable executed, lifestyle marketing campaign to grow your business.
A lifestyle marketing message
Before you begin any type of lifestyle marketing, first illuminate your brands’ message. That’s what you want consumers to remember about you. It expresses a bit of your company’s character.
Effective advertising and lifestyle marketing is all about knowing your exact customers and modifying your marketing, promotions, contest, and activities to their desires.
The test, there is always a test, right? There are so many marketing channels and only a limited amount of cash. The most common lifestyle marketing concepts include:
These are just a few of many. Whichever lifestyle marketing options work best for your business, remember, repetition is vital. You must be seen continually, with the same message, for your digital marketing to make an impact.
Just because you have been in business for 25 years does not mean you will be in business for the next 25. Times are changing, the digital WORLD is a real thing.
Ask any longtime business owners which are their current marketing technique, and they’ll say “word of mouth.” True, nothing beats a satisfied customer who tells others about your business. Chick-fil-a calls it the “raving fan”. They want their patrons to walk out raving!! What do you want your consumer to do?
Most business owners miscalculate their word-of-mouth efforts. 80% of small business owners think they’re thriving in customer service and word-of-mouth, but the truth of the matter is only 8% of their customers think the same thing.
At the core of word-of-mouth is providing a great experience for your consumer. Stop chasing the likes or fans on social media and start doing things that are likable.